5 artists, 1 canvas.
Towards the end of 2022 XBOX launched "Creating Play". A creative campaign that involved an art-inspired activation. We enlisted creators from each of XBOX'S global regions to produce visually interesting artwork using the Xbox Series S consoles as their canvas.
In doing so, we celebrated the communal act of "play" and art communities around the world.
My Contributions
-Strategy
-Creative Consulting
-Talent Search
-Deck Design/Pitch
Play = Community
These episodes gained nearly 500 million views total on TikTok and user engagement was at a high as community shared love for each of the creations, excited to see not only have inspiration for how to get creative with their own XBOX, but to see a company they love support artists of different backgrounds from all over the world.
• • •
XBOX IN TOTAL.
During my time at XBOX I was able to help lead strategy to inspire their creative department on brand-centered yet trend-forward digital content and helped increase diversity on their digital platforms by 70% to include BIPOC, disabled and LGBTQIA+ creators/gamers.
I also provided creative consulting helping to contribute to digital idea creation and provide constructive feedback towards the creative team's work.
My job included working alongside Creative Directors and account managers at SuperDigital to pitch and speak with our clients XBOX and Microsoft about the work our team created and present strategy for future considerations and ideas for more content, experiential activations and DE&I efforts.
From This
To This
